The accounting sector is undergoing dramatic changes. Downwards price pressures and commoditisation of compliance services, digital transformation, increased competition and clients’ changing expectations are shaking up the profession. Forward thinking practices have realised that they must evolve and innovate if they are to survive and flourish in this new commercial landscape. They are implementing new business development models as traditional methods of network expansion are becoming harder to employ. They efficiently attract new clients but also maximise the opportunities that exist within their client base. They diversify their services and leverage technologies in order to achieve greater efficiency and drive a sustainable competitive advantage. Our CRM integration helps you to efficiently manage company accounts with simplicity and ease. Always be in a strong financial foothold to make more informed critical decisions related to the finance management of your organization. It can be the catalyst for change, underpinning the development and promotion of a sales culture across the firm and enabling best practices in generating new business and cross-sell revenue.